What is brand journalism?
Brand journalism is a blend of content marketing, public relations, and corporate communications. Brand journalism means marketing through journalism, that is it concentrates on building stories to highlight an organization’s value from a different viewpoint instead of directly promoting the brand via traditional marketing methods or focusing on making a sale.
While traditional journalism centers on the “who, what, when, where, how and why” of an account, brand journalism focuses on the “why” by utilizing interviews and article-based sites that provide journalistic information to establish a product’s features.
Difference between brand journalism and content marketing
Brand journalism and content marketing have a different set of goals. While the former aims at building a story to create awareness and an affinity towards a brand. Content marketing is to influence buyer behavior by publishing information to grab the buyer attention to fuel sales.
Brand journalism helps businesses build trust with their content by securing a reputation as reliable media sources for their target audience. Content that is too preachy, too marketing-focused or branded usually comes across as unreliable, including researched information rather than unproven assumptions is a key part of brand journalism.
What does a brand journalist do?
- Keep abreast of industry trends, major publications, and reports
- Through their content offer an original, compelling viewpoint on an issue or news story that the target audience would be interested in
- Research and provide solutions for industry related issues faced by the target audience
- Connecting with the audience and can turn any incident into a great story to influence the targeted viewership
- Clearly explain complex concepts to the target audience
Why should you choose IndianVA?
- Expert journalists to build your brand
- Strictly adhere to the industry guidelines
- Constantly upgrading your content keeping abreast with the latest industry trends
- Unique, engaging and quality based content
- 100% plagiarism free content.