Search Engine Optimization or SEO is the process of affecting the visibility of a website positively during an organic or natural search. Thereby the website which is optimized for the search engine will have a higher ranking and will appear higher on the search results. The significance of an optimized website lies in the fact that usually, the website appears earlier and more frequently in the search results. The website that appears a number of times and earlier gets more number of visitors which may result in more business.
As an online marketing strategy, SEO works with what keywords are typed in search engines, what people search for, the actual search terms and also which of the search engines are preferred by the target customers.
Optimization of a website usually involves the following:
- Editing content
- HTML and associated coding to enhance relevance to particular keywords
- Increasing the number of backlinks and other inbound links
- Fresh and unique content
- Easy to read text
- Promote website in the right ways
Basic work to start from titles of the pages
The title of the page: The title of the page should be relevant to the content of the page.
Unique title tags: Each of the pages on the website must have unique title tags. Unique title tags help search engines recognize different pages.
Use brief titles: The title should be short but descriptive. Long titles do not appear completely during search results.
Easier navigation: The site should be easier to navigate. It helps visitors in quickly finding the content required. Navigation must be planned based on the homepage.
Why hire an SEO executive from IndianVA?
The SEO professional you hire will be working full time exclusively on your projects. We have more than 10 years of experience in On page & Off page optimization. Our SEO professionals study every aspect of your business and your website as it is directly related to an overall marketing objective.
We identify industry niche keywords and optimize your website for those keywords. We constantly monitor keyword ranking to make sure your website gets consistent and targeted traffic from various search engines like Google, Yahoo, Bing etc.
Our dedicated search engine optimizers bring the following characteristics in their services:-
Keyword Research: Our SEO professionals will come up with a set of industry niche keywords after completely studying your website and your business model.
Optimizing On-Page Elements: The SEO professionals will optimize all the on-page elements like title tag, meta tags, images, internal navigation, anchor texts.
HTML Validation: We will analyze HTML files and rectify crawl ability issues with the website if any.
Link Building: Submitting website to various search engines and web directories. SEO professional also manages your website link popularity.
Website Maintenance: We regularly check for any broken links, forum moderation, and posting fresh content on the website.
Reporting: Provide analytic reports on keyword performance indicators like traffic, non-branded traffic, direct traffic, referral traffic and many other parameters based on your requirement.